diff --git a/stores.json b/stores.json
index 2bc3461..aeca011 100644
--- a/stores.json
+++ b/stores.json
@@ -1594,5 +1594,19 @@
     "website": "https://www.toposbookstore.com/",
     "events": "?",
     "cafe": "No"
+  },
+  {
+    "name": "La Joie de Vivre",
+    "address": "145 W 27th St",
+    "city": "New York",
+    "state": "NY",
+    "postcode": "10001",
+    "description": "",
+    "lat": "40.74632167078788",
+    "long": "-73.99278487079545",
+    "country": "USA",
+    "website": "https://www.lajoiedevivre.nyc/",
+    "events": "?",
+    "cafe": "?"
   }
 ]