diff --git a/index.html b/index.html
index 10ae0eb..7481e28 100644
--- a/index.html
+++ b/index.html
@@ -568,7 +568,7 @@
       </p>
       <ul>
         {{#website}}
-        <li><a href="{{website}}" target="_blank">{{website}}</a></li>
+        <li><a href="{{website}}" target="_blank">{{cleanedWebsite}}</a></li>
         {{/website}}
         <li class="storeDetails">Events: {{events}}</li>
         <li class="storeDetails">Caf&eacute;: {{cafe}}</li>
@@ -606,6 +606,7 @@
           $.each(data, function (key, value) {
             value.rowNumber = key;
             value.slug = slugify(value.name);
+            value.cleanedWebsite = cleanWebsite(value.website);
           });
           $("#storeCount").html(data.length);
           window.data = data;
@@ -637,6 +638,14 @@
           .replace(/^-|-$/g, "");
       }
 
+      function cleanWebsite(str) {
+        return str
+          .toLowerCase()
+          .replace(/^https?:\/\//g, "")
+          .replace(/^www./g, "")
+          .replace(/\/$/g, "");
+      }
+
       function getStoreBySlug(slug) {
         var ret = false;
         $.each(window.data, function (key, value) {