diff --git a/Makefile b/Makefile
index a67e475..4be3743 100644
--- a/Makefile
+++ b/Makefile
@@ -1,9 +1,9 @@
 documentTypes.plist: filetypes/filetypes.go filetypes/cmd/gen.go
 	go generate main.go
 
-why: *.go go.mod go.sum noise.png documentTypes.plist
+why: *.go go.mod go.sum noise.png
 	go build .
 
-why.app: why
+why.app: why documentTypes.plist
 	go tool appify -author "David Ashby" -id "in.yetaga.why" -name "why" -icon ./icon.png -plist ./documentTypes.plist ./why
 	rm why.app/Contents/README
diff --git a/readme.md b/readme.md
index a7938e7..fb466ff 100644
--- a/readme.md
+++ b/readme.md
@@ -12,15 +12,23 @@ So, what comes before Z? Y.
 
 This is being created to scratch an itch for me and only me.
 
-## Image credit
+## Building it yourself
+
+`make why` will generate a raw go binary.
+
+`make why.app` will generate a Mac app bundle for convenient installation to your `/Applications` folder.
+
+## Logo image credit
 
 Generated via <https://gopherize.me/gopher/ab6a409adff6140f25080835e82384f25bfe15c5>. Renee French designed the original Gopher; see <https://go.dev/blog/gopher> for his history.
 
 ## TODO
 
-[ ] image resizing
-[ ] file sorting options
-[x] display a list of filenames
+[ ] folder sorting options
 [ ] skip file load if direction key is repeated
 [ ] cache loaded files for quick back-and-forth
 [ ] preload next file for performance
+[ ] image resizing (maybe)
+[ ] cbz/cbr support?
+[x] build functional mac .app bundle with file-type registration and Open With... handling
+[x] display a list of filenames