diff --git a/Makefile b/Makefile
index 75793a2..bec8053 100644
--- a/Makefile
+++ b/Makefile
@@ -1,10 +1,10 @@
-# make does not handle last-modified dates on folders very well, so instead we use the inner binary as the target
+# make does not handle last-modified dates on folders very well, so instead we use the inner binary as the "target"
 why.app/Contents/MacOS/why.app: why documentTypes.plist
-	go tool appify -author "David Ashby" -version `git rev-parse --short HEAD` -id "in.yetaga.why" -name "why" -icon ./icon.png -plist ./documentTypes.plist ./why
+	go tool appify -author "David Ashby" -version `git rev-parse --short HEAD` -id "in.yetaga.why" -name "why" -icon ./media/icon.png -plist ./documentTypes.plist ./why
 	rm why.app/Contents/README
 
 documentTypes.plist: filetypes/*.go filetypes/cmd/*.go
 	go generate main.go
 
-why: *.go filetypes/*.go noise.png icon.png go.mod go.sum $(go.work go.work.sum)
+why: *.go filetypes/*.go media/* go.mod go.sum $(go.work go.work.sum)
 	go build .
diff --git a/main.go b/main.go
index c1c426b..f4fb674 100644
--- a/main.go
+++ b/main.go
@@ -25,10 +25,10 @@ type state struct {
 	images []string
 }
 
-//go:embed noise.png
+//go:embed media/noise.png
 var noise []byte // this is a default image
 
-//go:embed icon.png
+//go:embed media/icon.png
 var icon []byte // this is the app icon
 
 //go:generate go run ./filetypes/cmd/gen.go
diff --git a/icon.png b/media/icon.png
similarity index 100%
rename from icon.png
rename to media/icon.png
diff --git a/noise.png b/media/noise.png
similarity index 100%
rename from noise.png
rename to media/noise.png
diff --git a/raw_gopher.png b/media/raw_gopher.png
similarity index 100%
rename from raw_gopher.png
rename to media/raw_gopher.png