add google analytics

index.html

@@ -13,7 +13,7 @@
         <link href="https://fonts.googleapis.com/css?family=Acme|Lato" rel="stylesheet">
         <link media="screen" rel="stylesheet" type="text/css" href="css/site.css">
         <meta property="title" name="title" content="Independent Bookstores of New York City - Best Community Bookstores in NYC">
-        <meta property="description" name="description" content="Your guide to and map of all independent bookstores in New York City. If you're looking for a community bookstore in NYC, this site provides a full list including locations, descriptions, and other features.">
+        <meta property="description" name="description" content="Your guide to and map of all independent bookstores in New York City. If you&apos;re looking for a community bookstore in NYC, this site provides a full list including locations, descriptions, and other features.">
         <meta name="twitter:card" content="summary">
         <meta name="twitter:site" content="www.nycbookstores.org">
         <meta name="twitter:title" content="NYC Bookstores">
@@ -617,6 +617,15 @@
     };
 
     </script>
+    <script>
+      (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
+      (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
+      m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
+      })(window,document,'script','https://www.google-analytics.com/analytics.js','ga');
+
+      ga('create', 'UA-100418882-1', 'auto');
+      ga('send', 'pageview');
+    </script>
 
 
 </body></html>